Mister Plankstek

From traditional to scalable.

A restaurant repositioned through a sharper concept, clearer identity and a more commercially distinct brand expression.

Role

Visual identity, website, menus, social media content

Focus

Repositioning, recognisability, commercial clarity

Outcome

New sales records

Context

After years of steady business, the restaurant faced a choice: continue on a declining path or make a clear change in direction.

Approach

The new concept and name were already decided by the owner.

The task was to translate that shift into a visual identity strong enough to make the repositioning visible, attractive and commercially distinct.

Execution

A new graphic direction applied across website, menus and social media — built to make the repositioning visible and commercially distinct.

Outcome

The repositioning delivered immediately — new sales records, and a brand strong enough to grow from.

Interested in working together? hello@maardh.com